Discover The Wit’s global trends at KMW 2019

30 August 2019, 11:57

Virginia Mouseler, CEO of international research company The Wit, is back at Kyiv this year with an exclusive 2-part trend report! 

On Monday, September 16 at 10:00, Virginia’s keynote “Global viewing trends” will open thefirst day of KYIV MEDIA WEEK 2019

In this keynote Virginia will deliver her Fresh take on non-scripted shows. Where do the latest hottest formats come from? Korea or not? VOD or not? What are, if any, the upcoming inspiring IPs on linear TV and VOD? Is TV doomed to be all live or all about sex? Young adults, dating, abuse, and identity are this year’s obsessions in both unscripted and scripted genres. But in the unscripted market, we now face multiple choices, multiple platforms, multiple stars. 

“So what The Wit subscribers ask us more and more: WHERE it is? rather than WHAT? Where in the world do I find the best opportunities for creation and acquisition? I’ll try to give some directions at KMW 2019!”, – says Virginia.

During the second keynote, which will take place on Tuesday, September 17 at 10:00, Virginia will tell KMW audience about global drama trends. Shewill offer her vision of the drama creative trends and will give overview of the most sought after viewing target groups, genres, themes and stories driving the simultaneous explosion of series and SVOD platforms.

The drama market is currently obsessed with IPs, Y.A. (young adults) and VOD. In my presentation I’ll present great new shows from around the world ticking these boxes while capturing the zeitgeist. I’ll also show ways to track and acquire the best scripted content. That’s what we do every day at The Wit, and I can’t wait to bring this passion at KMW 2019”, – she added. 

Virginia Mouseler is world-known expert whose regular ‘Fresh TV’ conferences at MIPCOM and MIPTV in Cannes are the most packed events of both markets. After graduating in philosophy and psychoanalysis, she graduated from a top tier business school. She published two novels and an essay in psychoanalysis, all translated into several languages. Such a complex of professional skills, allowing her to subtly catch public demands and demands of the time and see real opportunities for their monetization, made Virginia Mouseler the world's leading expert in TV trends.

Kateryna Udut, Executive Director of MRM and KMW organizer added: “We are very excited to welcome Virginia in Kyiv again. And it’s a great opportunity for KMW participants and guests to start first two days of intense conference program with The Wit’s freshest global industry insights!”

The Wit – Analytical partner of KMW – is a research company focused on global TV and VOD content and trends since 1996. The Wit services are used by the most active broadcasters, producers and distributors around the world. The Wit offers the ‘Daily Wit’, a newswire on scripted and non-scripted projects and formats in development; ‘The Fresh TV’, an online database on all the new shows broadcast and streamed in more than 70 countries on linear tv and VOD platforms; The ‘Fresh Projects’ database about new upcoming shows; the ‘Cool’, an analysis of the best performing creative trends; the ‘Witspotter’, with exclusive Social TV analytics, and ‘The Wit Schedules’, the ongoing and enriched programming grids of 80 channels worldwide, efficient for programming strategies

The Wit’s global drama trends session also is a part of KMW events’ line-up dedicated to the series, which is backed by TV Channel Ukraine.

TV Channel Ukraine is one of Ukraine’s TV series production and broadcasting leaders. It was ranked the first among the national channels for all major audiences by the results of 2018. Ukraine TV Channel produces and broadcasts television products of different genres: serials, news and entertainment shows, social and journalistic talk shows, musicals, comedy, documentary projects, football broadcasts. Ukraine TV Channel takes the leading positions in film production as well. About 1,000 premiere hours of TV shows are scheduled for broadcasting in 2019, over 80 TV series premieres are planned to be aired in total and about 50 of them in the autumn season.

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The 9th international media forum KYIV MEDIA WEEK will be held on September 16-19 in Hyatt Regency Kyiv, Ukraine.