Pay TV in Ukraine – conference for the entire television industry, where professionals discuss the most important issues of the industry development. In 2017 the conference was held under the motto Carpe Diem (aka ‘catch the moment’).

In the course of the conference, the following topics were discussed: assessment of the situation after the changes in must-carry; development of non-linear services; situation on the domestic market; regulation of new media – how should it be; is there an effect from the fight against piracy; is there more order on the pay-TV market; how will the analogue shutdown affect the pay-TV market; when should we expect the satellite signal encryption.

BROWSE PHOTOS ON FACEBOOK     DOWNLOAD FROM FLICKR  

Program of Pay TV in Ukraine 2017

Pay TV in Ukraine 2017 was opened with the panel discussion "Is there Pay TV market in Ukraine?". Topics that were discussed: assessment of the situation after the must-carry change; development of non-linear services; situation on the domestic market; regulation of the new media; how is it supposed to be performed; is there any effect of combating piracy, including underreporting; has the market become more organized; impact of analog TV deactivation on the Pay TV market; when to expect the coding of satellite signals; what are the opportunities for increasing ARPU. Participants of the discussion: Hrechaninov Fedir, Kurakin Oleksiy, Zsembery Gyorgy, Pakholchuk Yaroslav, Sydorenko Vadim, Speaker of International media group, Speaker of Regulator. The discussion was moderated by Hryhorii Shverk*/Stanislav Yurasov. 

In conclusion of the conference panel discussion "Davids and Goliathes of Ukrainian advertising market: who will get the money?" was held. Topics that were discussed: is there any prospects for effective advertising sales on the thematic channels; what hinders monetization (market’s and/or legislative’s barriers); what should be measured and how. Participants: Boyko Sergii, Varenytsya Valeriy, Koval Igor, Sozanovskiy Sergii, Tsomaya Victoria, Speaker of International media group. The discussion was moderated by Popova Tetyana.

The conference was held on September 20 at Hyatt Regency Kyiv.