Program of Format Show 2011

8:45 Start of registration, welcome coffee  
9:45 Greetings by the organizers Victoria Yarmoshchuk,  Director Media Resources Management, Ukraine 
10:00 Panel discussion: TV formats: to acquire? To produce? To Sell? Future trend of Ukrainian market. Presentation of the video "Ukrainian TV formats: do they exist?"  Moderator Iryna Kostyuk,  General Producer TET TV channel, Ukraine. Panelists: Vladimir Borodyansky, Chairman of the Board, STB TV channel, Ukraine, Alla Lipovetskaya, General producer of FILM.UA Television, Ukraine, Igor Storchak, CEO FILM.UA Distribution, Ukraine, Aleksey Goncharenko, Director Friends Production, Ukraine, Nicola Söderlund, President Sparks Network, Sweden, Naomi Koh*, Vice President of Sales Zodiak Rights, Great Britain 
10:40 The global TV-industry - has Ukraine a place? Screening of formats by Sparks Network Nicola Söderlund, President of Sparks Network, Sweden
11:00 Presentation and screening of formats by FremantleMedia Anne Kirsipuu, CIS & Baltics Sales Director at Fremantle Media, Great Britain 
11:20 Formats' adaptation boom in Ukraine: accidental phenomenon or normal development of the market? Timur Weinstein, Founder of JSC WeiТ Media, Russia 
11:40 Presentation and screening of formats by  Endemol Marina Williams, CEO, Central and Eastern Europe at Endemol Group, Great Britain 
12:00 - 12:20Coffee break 
12:20 Presentation and screening of formats by Zodiak Naomi Koh, Vice President of Sales at Zodiak Rights, Great Britain
12:40 Cool Formats, Hot Ratings Yuliya Sobakar, Eastern & Central Europe Sales Manager at EurodataTV Worldwide, France
13:00 Are hybrid formats the future of entertainment? Success stories from all over the world, with a special focus on Central & Eastern Europe and the CIS region. Screening of formats by SevenOne International Axel Böhm, Director International Fiction Acquisition / Regional Sales Director at SevenOne International, Germany
13:20 Screening of TV formats: expert choice Victoria Yarmoshchuk,  Director Media Resources Management, Ukraine 
14:00 - 15:00 Lunch 
15:00 Screening of formats by Cineflix Caroline Schroeter , Sales Manager at Cineflix International, Great Britain 
15:20 Crossing Borders: Redefining the Landscape of Television. Screening of formats by Armoza Formats Avi Armoza, CEO at Armoza Formats, Israel 
16:00 Master class: Making Ukraine a Global TV Superpower. Screening of formats by Small World IFT Tim Crescenti, President of Small World IFT, USA
16:30-16:50Coffee break 
16:50 Panel discussion: Scripted formats: adapting formats, original production, market analytics, future trends Moderator Timur Weinstein, WeiТ Media, Russia. Panelists: Tatyana Gnedash*, Chief Producer, Television and Radio Broadcasting company "Ukraine", Ukraine, Victor Prykhodko, General Producer "PRO-TV",  Ukraine, Yuriy Sapronov, General Director Russian World Studios, Russia

17:20 Screening of scripted formats by Telemundo Melissa A. Pillow,  Sales Director / Europe at Telemundo Internacional

17:40 Screening of TV formats: expert choice  Victoria Yarmoshchuk,  Director Media Resources Management, Ukraine 
18:30 Close of the conference  


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