Format Show 2011 Speakers

Avi Armoza

Avi Armoza is one of Israel's leading television and new-media producers, and founder of format development and distribution company Armoza Formats, established in 2005.

Before founding Armoza Formats, Avi worked as VP of Content and Business Development at Jerusalem Capital Studios (JCS), Israel's leading media company specializing in high genre productions (feature films, drama and sitcom), entertainment programs and documentaries. From 2004-2009, Avi served on the Board of Israel's Channel 10, the nation's second-largest commercial channel. He is currently a member of the Israel Film Fund.

A pioneer in Israel's mobile content industry, Avi is founder of Chooz, Israel's first original mobile content creator, and content consultant to Orange mobile operator.