Ukrainian broadcasters' wishlists – how to win in the shifting sands

A panel discussion on strategic issues of television broadcasting in Ukraine in the context of the current market transformations will take place on September 17 at KYIV MEDIA WEEK.

What happens to the guidelines of Ukrainian TV channels in the context of the changing status quo on the global and domestic markets? Analogue switch-off, encryption of satellite signal of TV channels of four Ukrainian TV groups, language quotas, state funding of series production – how all of these influence the channels?

Also, how do viewers' preferences change and what formats should we bet on? Own production or acquisitions – how to find an effective ratio when planning a program strategy? What is that unique content that will become popular and financially successful both on the local and international markets?

These are the key, but not all, issues on which participants of the panel discussion ‘Let's check Ukrainian broadcasters' wishlists’ will focus on KMW 2018. Representatives of television groups, popular Ukrainian TV channels are invited to take part in the panel discussion (names of the participants and details of the program will be announced shortly).

In the course of the discussion, broadcasters will tell how they react to the ongoing changes in their programming strategy. The participants of the event will try to form together a comprehensive vision of how changes in the global and local markets, reinforced by the revolutionary influence of popular streaming platforms such as Amazon and Netflix on the industry, and the transformation of the very concept of ‘content’ affect consumer preferences and consumer behaviour. And, accordingly, how to understand what should be the content for which the viewer is ready to pay now and in the future.

Panel discussion ‘Let's check Ukrainian broadcasters' wishlists’ will be held on the first day of KYIV MEDIA WEEK (September 17) from 11:00 to 11:40.

KYIV MEDIA WEEK will be held on September 17-21, 2018 in Hyatt Regency Kyiv (Kyiv, Ukraine). Register for the media forum here.

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