On demand evolution: Where next for the streamers? — exclusive presentation from K7 Media at KMW 2019

14 August 2019, 11:09

On September 17 international media consultancy K7 Media will offer a binge-worthy feast of updates from the evolving streaming landscape in a keynote presentation in the course of KYIV MEDIA WEEK 2019. 

David Ciaramella – K7's communications manager, isheading back to KYIV MEDIA WEEK for the fourth year running. This year the focus of his session will be the on-demand market evolution and attempting to predict the streamers' next moves. He will share his insights into strategies of top streaming services players and the new set of players that are bound to make waves on the market in 2019. 

The top players expand their reach and focus on high quality ‘local’ content and its adjustment to the authentic audiences demands. Netflix is continuing its push to create more shows that resonate with ‘local’ audiences whilst still retaining global appeal, with offices and production hubs emerging around the world. And Amazon is also expanding its reach, establishing European offices, whilst also making forays into high profile unscripted originals. 

Speaking about the upcoming presentation, David Ciaramella says: “Whilst many in the industry spent last year unnecessarily worrying about Facebook, YouTube and Snapchat challenging the ‘TV’ landscape, there’s a new set of players ready to join the on-demand party such as Disney+, which launches with a major competitive advantage: classic and original entertainment based on cherished IP from Disney, Pixar, Lucasfilm and Marvel. And that’s only the beginning”.

Kateryna Udut, MRM’s executive director and KMW organizer comments: "Today it’s very important to keep an eye on even the slightest changes and evolving trends, while analyzing and digging to the core of market-changing processes on the global level is a must. And thanks to K7 Media expertise – KMW participants can do both. We highly appreciate our long-term partnership with K7 Media and we’re so excited to hear David's new presentations in September.

K7 Media – KYIV MEDIA WEEK's Knowledge Partner – is an international media consultancy which provides insights and intelligence on global TV and video trends to the world's biggest media brands. Creators of the ‘Top 100 Travelling TV Formats’ annual report, K7 Media draws on extensive knowledge of the global TV and digital sector to produce personalized reports for broadcasters, distributors, digital media players and production companies – across unscripted, scripted, kids and digital. 

David Ciaramella’s presentation “On demand evolution: Where next for the streamers?” is scheduled for September 17 at 11:00-11:45.

The second exclusive session by K7 Media dedicated to the hottest kids’ content trends will be held on September 18. More details coming soon, please follow the updates on KMW website and Facebook page.

Hurry up! KMW early bird tickets are available only until August 15. 

The 9th international media forum KYIV MEDIA WEEK will be held on September 16-19 in Hyatt Regency Kyiv, Ukraine.