Program of Television as Business Conference 2016

9:30 – 9:55


Registration, welcome coffee


9:55 –  11:40                                                                       


Welcome speech from the organizers


Panel discussion: MEDIA LEADER’S SUMMIT

Moderator: Aleksandr Bohutskiy, Director-President of ICTV Channel

Aleksandr Tkachenko, CEO of 1+1 Media; Evgen Lyaschenko, Director of  Media Group Ukraine; Vlad Ryashin, General Producer of Star Media; Sergey Sozanovsky, Co-founder of FILM.UA Group

11:40 – 12:10


Coffee break


12:10 – 14:10


Sales House leaders рanel discussion: “Future of market”

Moderator: Andrey Partyka, CEO of Sales House StarLight Sales

Valeriy Varenytsia, Commercial Director of Sales House “Pluses”; Julia Kostetska, General Manager of the Mediapartnership LLC; Oleg Pavlenko, Director of Sales House “Inter advertising”


Prediction the advertising market in 2017

Aleksey Virko, Managing Director of Havas Media Ukraine, ADV Group Ukraine


Traveling of commercial UAH from TV in your brain, stomach, wallet and finally back in TV. Where does the rhythm go astray and how to solve this

Pavel Tayanovskyy, Strategic&Transformations Director of Carat Communications Group


Panel discussion: Advertising market in 2016

Oleg Popenko, CEO Publicis Groupe Ukraine; Andriy Fedoriv, Chairman of the All-Ukrainian Advertising Coalition, Founder and owner at branding agency FEDORIV; Tatiana Katrich, media services Director  of AGAMA communications; Andrew Andruschenko, Managing Director  of Initiative; Julia Karpushina, СЕО Amplifi (Dentsu Aegis Network Ukraine)

14:10 – 14:40


Coffee break


14:40 – 17:00


“The development of media measurement” 

Claire Harris, Nielsen Watch Commercial Leader, Emerging Markets


Viasat - army of one! Problems and perspective of legal DTH-segment in Ukraine

Yaroslav Pakholchuk, COO/CFO 1+1 Media


Football as a business. Euro-2016 experience

Aleksandr Denisov, Director of Footbal1/Footbal2 channels


Panel discussion: The launch of the new channel. What beginners need to know

Moderator: Viktor Shkrobot, Head of broadcasting and digital of FILM.UA Group

Andriy Malchevskyi, Head of Broadcasting Network Distribution and Development Department at 1+1 Media; Aleksey  Shuldeshov, Head of promogroup StarMedia; Bozhena Sheremeta, Executive Director of  BrainTV


Panel discussion: Promo 360°

Moderator: Olga Zakharova,  Marketing Director of Marketing Directorate of Media Group Ukraine

Olena Martynova, Strategic Marketing Director of 1+1 Media; Olga Balaban, Head of Promo and PR Department, Novy channel; Tatiana Svetlova, Director of the Department of brand and product promotion, channel Ukraine; Alexey Pasichnik, Head of the Promo-direction, Inter channel

Archive of Television as Business

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